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iPhone 12 may hit India market by Diwali

1 min read

As predicted by some analysts earlier, Apple Inc in the Q3 2020 earnings call, officially confirmed that the supply of upcoming iPhone 12 smartphones will get delayed by a few weeks. This means the new handsets are most likely not going to hit stores in September end as their predecessors. Unless Apple decides to start with limited units and ramp it up later, iPhone 12 models are likely to arrive in stores sometime after mid October.

New iPhone models typically hit stores in India a week after the US. For Instance, the iPhone 11 models were available in stores in the US on September 20 while in India they arrived on 27 September.

Experts believe the delay in the US will also result in delay in roll out in the India market.

“Delay would mean global delay. Release in India will also be delayed,” said Navkendar Singh, Research Director, client devices & IPDS with IDC India

Singh points out, the delay will lead to loss of potential gain globally, and possibly in the festive season in India. However, Diwali is in mid-Nov. If the release in India is delayed by 2-3 weeks, it won’t impact Apple much.

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